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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Teva Arrowood Utility Mid Hiking Boots Waterproof 1017168 Men's Size 9 NEWTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Dr. martens Industrial Safety Toe. Brand New Never Worn They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Men's Size 8.0D American Rebel Cowboy Boot NEW

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Men Women Speed PRO-BIKER Motorcycle Racing Riding Boots Cycling Sports shoes Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Mens Double Strap Premium Cowhide Leather Sandals

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Vtg Red Wing Men STEEL TOE Motorcycle BIKER Engineer BUCKLE HARNESS Boot 14 D
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Durango Men's Boots, bluee NEW Size 9.5 or 10
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Red Wing 2240 Leather Patina Work Safety Boots Waterproof Made USA Size 14 DTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by 3657 NEW Prada Black Polished Leather Apron Toe Penny Loafer Men's Sz 10 11 M on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Caterpillar Men's Alaska Work Boot -sz 14 tried on but never worn out A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Vasque Brown Leather Ankle Boots Mens Size 9.5Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Vtg M12674 Two-Tone Brown Leather Mens Western Cowboy Rodeo Boots 10D

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.Red wing boots size 13 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Mark Nason Rock Lives Bruford Black Leather Lace Up Boot Men US 9.5 You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Size 9 REBEL BY DURANGO CHOCOLATE PULL-ON WESTERN BOOTS DB5464 It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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