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You’ve probably heard it called Wolverine Men's W05107 Fulton-M, Hedge Black, 9 M US – after all, that’s what it’s known by in most of the business world.

Here at Access, we call it client success and we have an entire department dedicated to it.Gabor shoes Women’s Fashion Ankle Boots Grey (Dark-grey 19) 6.5 UK

Or you could call it member success. While not a buzz word, this would be just as relevant a term.

What am I talking about?

All these describe the idea that companies should strategize their business plan with the end user in mind. And little by little,Bianco Women's Cleated Chelsea Boots black (Black 106) 5 UK it has taken over the business world mindset and become the preferred way to gain an audience’s loyalty – and all the benefits that come with it.

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When it comes to running a VTG Sears Harness Boots Men 10.5 EE Black Leather Slip On Motorcycle Square Toe or loyalty program, your mama had it all figured out.

In honor of mothers everywhere (including mine who's been a mom for 71 of her 90 years), I’d like to share some life lessons learned from the mother hen herself – and how they can be used as best practices in running a successful membership discount club or loyalty program. Sebago Women's Plaza Bit Mocassins Brown (Cordo Leather) 4 UK

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The term “generation” refers to a group of people born around the same time that share similar experiences and other commonalities.

Over time, there have been various studies done to compare generations on an array of topics. And we are about to add a little comparison of our own to that list.GIANNI MARRA shoes 355206 Brown 36

Given what we do here at Access (loyalty, loyalty and more loyalty); we thought it’d be interesting to dip into our stats pages to see how the thoughts, habits and values around loyalty compare throughout generations.

RALPH LAUREN shoes 786146 BlackBefore diving in, let’s start with a brief profile on each of the generations we’ll be comparing.

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Some businesses seem to have it made. They have a faithful following that only seems to grow year after year.

While it may seem effortless to big brands like Apple, Trader Joe’s, Starbucks and maybe even your competitor down the street, that’s just because you can’t see the thought and care that goes into their loyalty strategies.Women's shoes JANET SPORT 7 (EU 37) elegant brown suede BS641-37

In fact, you can build your own wildly successful loyalty program by hitting the right notes for your organization and members. Aw694 ISHIKAWA shoes bluee green velvet women sneakers EU 37Hint: “right” could mean something very different for you than it does for other successful businesses.

There are a lot of reasons an association might want to build a new member benefits platform.Caterpillar Mens Transform Brown Ankle Boots shoes 11.5 Medium (D) BHFO 6522 Some are attempting a formal loyalty strategy for the first time. Some may not be seeing the results they want and are beginning to rethink their solutions.

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We talk about customer loyalty a lot here on the Access blog. Not surprising, given that this is indeed a "loyalty blog."
When it comes to the topic of customer loyalty, however, we like to draw as much and as often as possible from what's happening in the real world. Using real data. In the pursuit of real results. Nunn Bush Men's Manning Tassel Loafer - Choose SZ color
Gioseppo P19us women's shoes wedge sandals 48565 LUGA BLACKAnd while some principles around customer loyalty tend to remain the same, it's always the data that helps us distinguish between the truth and what is merely "conventional wisdom."
That's why every year we lend our loyalty community a helping hand by gathering every relevant bit of customer engagement and loyalty data we can find.ECCO BELLA BOOT Ladies Womens Shimmering Metallic Leather Zip Up Ankle Boots Since new data emerges all the time throughout the year, we update these statistics at least monthly, if not more often, so be sure to bookmark or subscribe to our email.
Note: the stats below and others from recent years can be found as always on our Ultimate Collection of Loyalty Statistics .NIKE Womens Classic Cortez Suede AA3839-003 DESERT SAND Pink Size 5 As we've done in years past, we'll continue to provide a link back to the original source of the data for your convenience. And if you have relevant information you'd like us to include, don't hesitate to drop it in the comments.
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