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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Adidas Original Unisex EQT Support 93 17 Boost Sneakers Black BZ0584 Size 4-11Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.REEBOK BLAZE-STARCREST style 182272 men's size US10-STARCREST PACK They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Style & Co. Womens Halinaa Open Toe Casual Ankle Strap Sandals

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Mens Pointed Toe Wedding Lace Up Leather Formal Dress shoes Block Low Heel shoes

There are logistical and personal challenges to migrating an entire community, like:

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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

women Clarks un bluesh Go pelle Nera Verniciata Alla Moda Mocassini - Calzata ETo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Womens Betsey Johnson short leather brown distressed boots shoes sz. 6.5 90 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Mens Handmade Brown Jodhpurs Genuine Leather Boots Brown Ankle High Boots A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). NIKEAIR FOAMPOSITE ONE EGGPLANT26.5cmPUP shoes (K18309Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Spring Step Women's Estelle Flat Sandal, Brown, Size 10.5 US 8.5 UK

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.NWT Size Left 11 Right 11.5 Us Vans Disney 90th Anniversary Old Skool - 80's... You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. RICHMOND MAN SNEAKER SLIP ON SHOES CASUAL FREE TIME LEATHER CODE 7628You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Carlos by Carlos Santana Womens miles Suede Almond Toe Ankle, Doe, Size 9.0 XtP4It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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New Classic II Women 8 Medium White Save Off 145 Retail Walker Spira ppfuoj1017-Women's Athletic Shoes

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