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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Adidas Supernova Boost Glide Boost Techfit Running shoes gym Women 10 Torsion NewTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Womens Fashion Candy colors Block Heels transparent Ankle Boots Party shoes News They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Nike women Zapatillas de Correr Damas Run Swift 909006-001 UK 5 Eur 38.5

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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New COLE HAAN Air 'Arden' tan leather ankle strap WEDGES shoes - GREAT STYLE Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.NIKE Zoom Vapor Elite Graphite Grey Whi Baseball Metal Spikes Cleats NEW Mens 13

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?STIVALI FATTI A MANO DA men ANIMALI DA FELICE ANIMALI shoes DA MENS MARE
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Earth Hawthorne Bordeaux Red Leather Ankle Boots Women's 9 Zipper NWOB
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

REPLAY Sneaker - Stean - tan - RZ130001LTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by NEW AIR JORDAN VI 6 RETRO LOW BLACK SILVER CHROME SIZE 10.5 DS 2002 RARE VINTAGE on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?shoes men PACIOTTI 43251 NOVO CALF BIANCO NUOVO SCONTO 50% A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Pierre Cardin shoes Women Sandals Black original cool leather 79586 moda1 OUTLETRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Adidas Yeezy Boost 700 V2 Static UK 7.5 Discount for collection

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Air Jordan 5 Retro Burgundy BORDEAUX 881432-612 Premium LUX Pinnacle Size US 9 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Adidas Crazy 1 Damian Lillard Florist City pink Mens 8 Basketball shoes C76101You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Made in Italia shoes women Sandali brown 79156 BDTIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Adidas Original Limited Collaboration Dragon Ball Yung 1 Frieza SIZE 8.5 Genuine

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Mens New Hi-tec V-lite Flash Hike I Wp Size 7 54195 Fast ppohji1142-Men's Athletic Shoes

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