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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Large size black and white striped women's high heel Mule sandals peeptoe pumpsTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Men's Johnston & Murphy Black Sheepskin Leather Dress Oxfords Brazil Size 10.5 M They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Mobils by Mephisto Men's Kristof Wellness Sneaker

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Nike DLX Air Max 90 Animal Pack ‘Black Beast’ Womens UK 5.5 Eu 39 Atmos AM1 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Steven women Keliina Sandalo Basso shoes

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?women Merrell Capra Bolt Cordones Gore-Tex para Deporte y Senderismo
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Adidas Malmo bluee Marine Green Gum shoes Originals Mens size 9
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Nike Air Jordan Flight - 10.5 Uk IMPORTTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Propet Men's Seeley Sneaker on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?NIKE Air Jordan VII 7 Raptors True OG deadstock 1992 7,5 40,5 vintage sneaker A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Nike Tennessee Vols Free Trainer V7 Week Zero NCAA AA0881-802 Mens SIZES NewRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.blueNDSTONE UK 10 BROWN PREMIUM 100% ORIGINALI NUOVE

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.HOGAN shoes BASKETS SNEAKERS HOMME EN DAIM H383 grey 53D You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. 2006 Nike Air Jordan V 5 Retro SILVER GREEN BEEN FLINT GREY OG 136027-031 11.5You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Men's Nike Air Max Prime shoes -Reg 110 -Style 876068 100 -Sz 11.5 -NEWIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Mens Hugo Boss Navy Trainers Uk 9

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Skechers Womens Full Circle Athletic Triple Black Running Size 7 shoes Goga ppfuoj4063-Women's Athletic Shoes

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