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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. DR MARTENS Rakim grey rhombus nylon mesh and suede ripstop boots mens 11 USTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Very Volatile Women's Deluxe Ankle Bootie - Choose SZ color They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Tamaris Women’'s 28605 T-Bar Sandals bluee (Navy Comb 890) 7 UK

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Badgley Mischka Women's Pascale Heeled Sandal

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Nike Air Max Thea Premium Black White UK Size UK 5 & 6
  • What if we lose all the activity from our old community when we transition?
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

New Balance Women's's Fresh Foam Cruz Sport Pack Reflective Running shoesTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by NIB MENS SIZE 11 CLARKS DESERT CROSBY LEATHER SHOES MIDNIGHT NAVY 33709 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Aldo Women's's Jille Trainers Mehrfarbig (Natural Print 30) 8 UK A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Womens Buckle Pointed Toe Ankle Strap Slim High Heel Sequins Bling Party shoesRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Nine West Women's Emmala Metallic Pump, Light Silver, Size 6.5 G8Iq

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.Nine West Womens Millenio Leather Pointed Toe Ankle, Black Leather, Size 6.5 L6e You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Nine West Womens Astoria Leather Pointed Toe Classic, Black Leather, Size 6.0 VjYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Men'S Modern Plaid Driving shoes Tuxedo Slip On Loafers British Round Toe MoccasIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Merrell men Stiefel black Groesse 9.5 US 43.5 EU

So how do you create a great customer service experience that puts you on the right side of these statistics?

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