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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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Pre-owned: An item that has been used or worn previously. See the seller’s listing for full details and ... Read moreabout the condition
Brand: Christian Louboutin
Main Colour: Pink UK Shoe Size (Women's): UK 5
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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Jomos Women's Slip-Ons, Red, Leather Removable Footbed Templates for Loose FitsTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.BZees Women's Zora Mid Calf Boot, - Choose SZ color They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.The North Face Ballard Duck Boots Dachshund Brown Dijon Brown Mens Sz 12

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Haflinger Mens Size 10 EU 43 Grizzly bluee Wool Leather Clog Slippers YB-82 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.shoes Puma Basket Heart Canvas Wn's women 366495 03 moda fashion sport

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Nike Ebernon Medio Se Zapatillas Hombre UK 11Us 12 Eu 46 cm 30 Ref.5854
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Womens Western Ankle Boots With gold-Coloured Buckle
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

CESARE PACIOTTI 4US men women SNEAKERS NAPPA white LOGO SPADA silver 41 (7)To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by ADIDAS NMD R1 BAPE BLACK BA7325 2016 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?shoes PRADA LUSSO 4E2841 GHIACCIO NUOVE 10 44 44,5 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Steve Madden Men's Method Oxford - Choose SZ colorRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Merrell Reactor Waterproof Hiking Boot Continuum Women’s size 10

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.ADIDAS SHOES WOMENS PURE BOOST X ATR ULTRA NMD WHITE RUN TRAINING NEW BB4016 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Vans Authetic One Piece Lx Lqqk Size 9 Men color GrapeYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Nike Zoom Rival XC Mens Track shoes- Style 904718-438 MSRPIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Style & Co. Womens Elissaa Leather Closed Toe Ankle Cold, Dark Grey, Size 10.0 z

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Christian Nude 4 Heels Pink Louboutin ppohji2542-Women's Heels

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